User Research &
UX strategy

From Product analysis to Innovation


Get great User Experience Research for your product.
I design your user research plan and provide you with actionable insights though a variety of techniques on any device

UX & Product

I help you implement and develop an effective User Experience strategy placing your customer’s satisfaction at the center of your design process.

User Experience Consultancy

User Experience consultancy and expert usability evaluation.
I help you identify the usability problems of your website or app and fix them


From the idea to the prototype in just 5 days.
Innovate like a startup with the methodology developed by Google and used by successfull companies such as Slack, Uber or Nest.



I’m Stefano Serafinelli, a Madrid based User Experience Consultant and startup mentor specialized in UX Research and Strategy.

I have designed and performed over 100 user research studies for renowned global brands and led UserZoom’s User Experience consultants team in Madrid during 6 years.

I’m also a Google UX/UI Expert and a Certified Google Sprint Master

From the Blog