User Research &
UX strategy

From Product analysis to Innovation


Get great User Experience Research for your product.
I design your user research plan and provide you with actionable insights through a variety of techniques on any device

Expert usability reviews

User Experience consultancy and expert usability evaluation.
I help you identify the usability problems of your website or app and fix them.

UX & Product

I help you implement and develop an effective User Experience strategy placing your customer’s satisfaction at the center of your design process.


From the idea to the prototype in just 5 days.
Innovate like a startup with the methodology developed by Google and used by successful companies like Slack or Uber.



I’m Stefano Serafinelli, a Madrid based User Experience Consultant and startup mentor specialized in UX Research and Strategy.

I have designed and performed over 100 user research studies for renowned global brands and led UserZoom’s User Experience consultants team in Madrid during 6 years.

I’m also a Google UX/UI Expert and a Certified Google Sprint Master

From the Blog