We help international brands minimize risk and uncover market opportunities through user research. From defining user needs and large-scale usability testing to strategic benchmarking, we help with your future positioning.
Compare your product against competitors in your target markets through the lens of actual user needs and find the high-impact opportunities missing from your roadmap.
Expand with confidence. By leveraging our multicultural team, global partner network, and years of Fortune 500 experience, we execute and manage complex studies wherever your users are.
We transform your questions into verified answers. We handle all the operational and logistical details of your global research, allowing your team to focus entirely on insights.
Easy participant recruiting
We find the right participants for each study, from consumers to B2B professionals.
Personalized research
We work closely with our clients, providing a personalized and flexible service.
Live multi-language streaming
Observe sessions in real-time, from anywhere and in any language.
We've completed more than 500 projects across more than 20 countries for more than 200 companies. Our user research has contributed to the satisfaction of millions of customers.
Travel - 2025
Multi-Market Flight Booking Experience Benchmark for Volotea
UX research agency TeaCup Lab partnered with Volotea to benchmark its digital booking experience against five major competitors for the third consecutive year.
Mitigating Generative AI Risks and Misinformation During German Elections
What are the key risks that GenAI users perceive around the upcoming election? We conducted foundational research to understand how users interpret and respond to AI-generated content on major social media platforms ahead of the upcoming elections in Germany.
HEALTHCARE COMPANY
Healthcare - 2021
Simplifying Daily Diabetes Management for Digital Health Users in Italy
Our qualitative user research in Italy assessed how individuals interact with a continuous glucose monitoring (CGM) app. We examined onboarding workflows, feature prioritization, and in-app communication to make daily diabetes management seamless and empowering for users.
Automotive - 2018
Multi-Market Digital UX Audit for SEAT
SEAT partnered with TeaCup Lab to examine its consumer websites across Spain, Germany, and the United Kingdom, aiming to identify improvements that could significantly impact its users’ experience.
Culturally Informed User Research for SkincAIr’s Health AI
A 5-year research program co-funded by the European Union, supporting the design and launch of SkincAIr, an AI-driven health tool for frontline healthcare workers in sub-Saharan countries
COUNTRIES
Kenya, Ethiopia & Senegal
TECHNIQUES
Ethnography, Interviews, User testing, Workshops, Desk Research
Stay current on UX research by subscribing to our monthly newsletter. Sign up, and you'll receive exclusive access to industry news, expert tips, and upcoming events you won't want to miss.
A cookie is a small information file that is saved on your computer, smartphone, or tablet every time you visit our website. Some cookies are ours, and others belong to external companies that provide services for our website. Cookies can be of several types: technical cookies are necessary for our website to function, they do not require your authorization and are the only ones we have activated by default. The rest of the cookies are used to improve our website, to customize it based on your preferences, or to be able to show you advertising tailored to your searches, tastes, and personal interests. You can accept all of these cookies by pressing the ACCEPT button, reject them by pressing the REJECT button, or set them by clicking on the COOKIE SETTINGS section. If you want more information, check the COOKIE POLICY of our website.
Necessary technical cookies Always active
Technical cookies are strictly necessary for our website to function and for you to navigate through it. These types of cookies are, for example, those that allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. For this reason, they are activated by default, and your authorization is not required. Through your browser settings, you can block or be alerted to the presence of this type of cookies, although such blocking will affect the proper functioning of the various features of our website
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
Behavioral advertising cookies allow us to obtain information based on the observation of your browsing habits and behaviors on the web, in order to show you advertising content that better fits your tastes and personal interests. To put it in very simple terms, we'll give you a hypothetical example: if your latest web searches were related to suspense literature, we would show you advertising about suspense books. Therefore, by activating this type of cookies, the advertising we show you on our website will not be generic, but will be oriented to your searches, tastes, and interests, thus being tailored exclusively to you. You can activate or deactivate these cookies by checking the corresponding box, they are deactivated by default.
