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A focus group is a moderated group conversation or debate around a specific subject. It delves around opinions, perceptions and experiences of the participants. It

Information Architecture (IA) is one of the 5 UX disciplines. It is mainly in charge of organizing and naming the content of a site in

Currently, innovating means redefining and completely changing the mindset of an user about a specific product, being able to impress him and being one step ahead, having the possibility of modifying his mental model.

UX research allows us to take decisions based on data backed by the opinion and observation of our users. Choosing the best technique for our

Of all the existing techniques, Journey Maps are one of the most widely used and powerful tools in the UX. It helps to see and

The first step to convince your team or your boss to do UX research is to do a little research yourself. Don’t worry, you won’t

Of all the qualitative user research methods, the ethnographic method is probably the most complicated to carry out, the slowest, the most expensive but also

Every researcher has their own style for asking questions. But it’s crucial to be aware that the way you formulate them is going to affect

Eye tracking is a user research technique that measures the point of gaze and the motion of the eyes of our users. With this tool,