Blog

The voice is our natural communication tool. It is the first channel we have had as human beings and our “native” way to communicate, unlike

I recently realized that, sometimes, two very important terms in UX research are accidentally mixed: Finding and Insight. Academically the differences between the two might

It is now quite commonplace to affirm that experimentation and risk-taking are two ingredients needed for innovation; and not simply yet another ingredient, but essential

When we talk about different research approaches or methodologies, we sometimes refer to summative or formative research. It is important to understand what each one

This article is the third and last in the series entitled “Beyond empathy”, where we first took a historical tour around the emergence of the

In the first article of this series we made a brief introduction to the history of how the term “user” arose and how the notion

With this text we begin a series of articles called “Beyond empathy”, with which we want to raise a series of questions around the value

We have recently published an article about the advantages of remote vs. in-person user research studies. In the article, we argued how each methodology might

This year we are experiencing a lot of changes in all the areas of the UX sector (and our lifes in general) and adapting our