Blog

Our thoughts, ideas and news about UX, user research, product design and strategy and Design Sprints.
You can find articles, trends, UX tips and news so that you’re always up to date.

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User Research & Testing
Mónica Bohigas

When a finding met an insight

I recently realized that, sometimes, two very important terms in UX research are accidentally mixed: Finding and Insight. Academically the differences between the two might

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photo of a beach and a shark sign
User Research & Testing
Isabel Lafuente

Uncertainty and UX Research

It is now quite commonplace to affirm that experimentation and risk-taking are two ingredients needed for innovation; and not simply yet another ingredient, but essential

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photo of a phone app and a pc in the background
User Research & Testing
Mónica Bohigas

Formative VS. Summative Research

When we talk about different research approaches or methodologies, we sometimes refer to summative or formative research. It is important to understand what each one

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