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Of all the existing techniques, Journey Maps are one of the most widely used and powerful tools in the UX. It helps to see and

The first step to convince your team or your boss to do UX research is to do a little research yourself. Don’t worry, you won’t

Of all the qualitative user research methods, the ethnographic method is probably the most complicated to carry out, the slowest, the most expensive but also

Every researcher has their own style for asking questions. But it’s crucial to be aware that the way you formulate them is going to affect

Eye tracking is a user research technique that measures the point of gaze and the motion of the eyes of our users. With this tool,

Progressive Disclosure is an interaction design technique. We use it to provide information gradually, focusing only in what is important for each step or part

When we conduct a user research study there is a chance that we will experience some sort of bias. If this happens, it can affect our research

Imagine you are about to run a usability test and you have carefully recruited your participants.You also added a couple of backups, just in case

Researching with users is a mandatory step for all businesses that strive for building successful products and services that address people’s real needs. That is