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In the first article of this series we made a brief introduction to the history of how the term “user” arose and how the notion

With this text we begin a series of articles called “Beyond empathy”, with which we want to raise a series of questions around the value

We have recently published an article about the advantages of remote vs. in-person user research studies. In the article, we argued how each methodology might

This year we are experiencing a lot of changes in all the areas of the UX sector (and our lifes in general) and adapting our

A focus group is a moderated group conversation or debate around a specific subject. It delves around opinions, perceptions and experiences of the participants. It

Information Architecture (IA) is one of the 5 UX disciplines. It is mainly in charge of organizing and naming the content of a site in

Currently, innovating means redefining and completely changing the mindset of an user about a specific product, being able to impress him and being one step ahead, having the possibility of modifying his mental model.

UX research allows us to take decisions based on data backed by the opinion and observation of our users. Choosing the best technique for our

Of all the existing techniques, Journey Maps are one of the most widely used and powerful tools in the UX. It helps to see and