

Why you should not involve friends & family in your user research
Using acquaintances as research participants is a fairly common resource, especially in small settings that don’t have a budget for research. However, it is also
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Using acquaintances as research participants is a fairly common resource, especially in small settings that don’t have a budget for research. However, it is also
Finding and selecting the participants for your user research is one of the most important tasks and, at the same time, one of the ones
As you remember, in previous articles, we have already talked about cognitive biases. This trilogy of articles begins with the overview and related literature on
Why does a ride-hailing company wish to become a ‘world class user-research reference’? Because it works. Earlier this year, while completing the Design Research program
The voice is our natural communication tool. It is the first channel we have had as human beings and our “native” way to communicate, unlike
I recently realized that, sometimes, two very important terms in UX research are accidentally mixed: Finding and Insight. Academically the differences between the two might
It is now quite commonplace to affirm that experimentation and risk-taking are two ingredients needed for innovation; and not simply yet another ingredient, but essential
When we talk about different research approaches or methodologies, we sometimes refer to summative or formative research. It is important to understand what each one
This article is the third and last in the series entitled “Beyond empathy”, where we first took a historical tour around the emergence of the
TeaCup Lab is a user experience consultancy founded in Madrid in 2016. We specialize in User Research, User testing and Design Sprints for global brands.
Copyright 2019 TeaCup Consulting SL
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