Our thoughts, ideas and news about UX, user research, product design and strategy and Design Sprints.
You can find articles, trends, UX tips and news so that you’re always up to date.

Paper planes
User Research & Testing
Laura Abad

How UX research can drive innovation

Currently, innovating means redefining and completely changing the mindset of an user about a specific product, being able to impress him and being one step ahead, having the possibility of modifying his mental model.

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Photo by Toa Heftiba on Unsplash
User Research & Testing
Jorge Fernández

Ethnography and User Research

Of all the qualitative user research methods, the ethnographic method is probably the most complicated to carry out, the slowest, the most expensive but also

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