Our thoughts, ideas and news about UX, user research, product design and strategy and Design Sprints.
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Photo by Toa Heftiba on Unsplash
User Research & Testing
Jorge Fernández

Ethnography and User Research

Of all the qualitative user research methods, the ethnographic method is probably the most complicated to carry out, the slowest, the most expensive but also

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Heatmap of David by Michelangelo
User Research & Testing
Mónica Bohigas

Eye Tracking 101

Eye tracking is a user research technique that measures the point of gaze and the motion of the eyes of our users. With this tool,

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