In 2018, we joined Ecoembes and UXER School to face the challenge of designing more sustainable packaging and encouraging recycling.
Using Google Design Sprint methodology, a perfect convergence between sustainability and user experience design was achieved, reaching viable prototypes and tested with real users.
For 5 days, the participants went through each of the phases of a Design Sprint: understanding – devising – deciding – prototyping – testing.
Thanks to our methodology and the open innovation system of the Circular Lab (Ecoembes), new ideas were generated efficiently and effectively.