Design Sprint for Google and 11 Italian startups

TeaCup Lab imparted its design sprint expertise to startups in the BHeroes program in Milan, in partnership with Google.




February 21st 2018



BHeroes + Google



Google Design Sprint’s methodology helps startups overcome their business challenges and rapidly develop user-validated solutions in just 4 to 5 days. That’s why TeaCup Lab, in collaboration with Google, visited the BHeroes entrepreneurship program in Milan. There, they discovered 11 highly valuable projects that had been selected for the acceleration program.

Under the moderation of TeaCup Lab, the teams were able to complete a Design Sprint and apply it to their projects, following the five steps of the product design methodology: understanding, devising, deciding, prototyping, and testing.

The outcome was a day filled with innovation, creativity, talent, and intense work

In the accompanying video, the participating teams share their experience with our Design Sprint in Italian.



BHeroes is also a TV show by the Italian network NOVE. Some parts of our Design Sprint have been broadcasted during the third episode of the 2018 season 

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