In 2018, we partnered with Ecoembes and UXER School to take on the challenge of designing more sustainable packaging and promoting recycling.
By applying the Google Design Sprint methodology, we successfully bridged the gap between sustainability and user experience design, resulting in viable prototypes that were tested with actual users.
During the 5-day program, participants went through each of the phases of a Design Sprint: understanding, ideation, decision-making, prototyping, and testing.
Thanks to our methodology and the open innovation system of the Circular Lab (Ecoembes), new ideas were generated efficiently and effectively.
If you want to see more about what we did during our Circular Design Sprint, here is a brief Video from UXER School (In Spanish).
