The methodology of Google Design Sprint helps startups tackle their business challenges and swiftly develop user-validated solutions in just 4 to 5 days. That's why TeaCup Lab, in collaboration with Google, joined the BHeroes entrepreneurship program in Milan. There, they encountered 11 incredibly promising projects selected for the acceleration program.
With the guidance of TeaCup Lab, the teams successfully completed a Design Sprint and applied it to their projects, following the five steps of the product design methodology: understanding, ideating, deciding, prototyping, and testing.
The result was a day brimming with innovation, creativity, talent, and dedicated teamwork.

