Card sorting is primarily employed in the initial stages of a redesign to:
But let us give you a more specific example! Imagine you're redesigning an e-commerce site with hundreds of products ranging from electronics to apparel.Organizing such a variety of items on the website can be overwhelming.
That's when Card Sorting can be extremely useful - it allows you to involve actual users to categorize these products. Through this process, you might find that users expect 'Smart Watches' under both 'Electronics' and 'Fashion Accessories'.
This dual insight would have been difficult to derive without user involvement.
By running a card sorting exercise early on, you ensure the site's structure matches user expectations, potentially boosting user experience and sales conversions.
When we work with you:
We understand the importance of user research in building successful products.
By mastering multiple research techniques, we guide you answering key strategic questions: Who are my target users and what do they need? What are my users' expectations from the product? How can we best fulfill these user requirements? What should I improve of my product and how?
