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Card sorting

By conducting Card Sorting, you can better understand how your users think and organize information which will enable you to design an intuitive organizational structure for your website's content.

What exactly is card sorting?

Card Sorting is primarily a quantitative research approach that allows us to comprehend user mental models. 
These models can then be used to optimize information architecture, workflows, menus, and website navigation. 

This technique involves presenting participants with various elements (e.g., website content) and requesting them to organize them according to their logic.

Through the analysis of multiple participants' responses, we can identify common patterns to create an organized and user-friendly website.

The image above shows a dendrogram, one of the most common ways to visualize the results of a Card sorting exercise. In a few words, the dendrogram shows how frequently certain elements are grouped together by participants. Elements that are grouped together frequently should possibly be in the same category in our navigation

When to run a Card sorting

Card sorting is primarily employed in the initial stages of a redesign to:

  • Gather valuable insights that inform the development of our information architecture.
  • Validate concepts for content organization before progressing to the subsequent phases of the design process.

But let us give you a more specific example! Imagine you're redesigning an e-commerce site with hundreds of products ranging from electronics to apparel.Organizing such a variety of items on the website can be overwhelming.

That's when Card Sorting can be extremely useful - it allows you to involve actual users to categorize these products. Through this process, you might find that users expect 'Smart Watches' under both 'Electronics' and 'Fashion Accessories'.

This dual insight would have been difficult to derive without user involvement.
By running a card sorting exercise early on, you ensure the site's structure matches user expectations, potentially boosting user experience and sales conversions.

What it is like to run a Card Sorting study with TeaCup Lab?

When we work with you:

  • We'll connect with your team to understand your product and your objectives.
  • Design the study and assist in selecting the most appropriate items for the test.
  • Provide the necessary tools and handle the setup.
  • Recruit the right participants and ensure they're compensated.
  • Monitor the fieldwork phase and eliminate low-quality answers.
  • We'll analyze what we find and give you clear recommendations to categorize your items and a proposed information architecture
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Find out more about Card sorting

Discovery and research: what else can we do?

We understand the importance of user research in building successful products.
By mastering multiple research techniques, we guide you answering key strategic questions: Who are my target users and what do they need? What are my users' expectations from the product? How can we best fulfill these user requirements? What should I improve of my product and how?

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TeaCup Lab is a user experience consultancy agency founded in Madrid in 2016. We specialize in User Research & User testing for global brands.
Copyright 2019-2023 TeaCup Consulting SL

Contact us

TeaCup Lab 
Calle Jaén 2, 1ºG
28020, Madrid, Spain
+34 910 59 21 36
hola@teacuplab.com