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In-depth Interviews

Unlock detailed insights with In-depth Interviews: one-on-one sessions that delve deep. Led by expert interviewers, they ensure candid feedback and clarity on your product or service

What In-depth Interviews are.

In-depth interview are a key research method that facilitates direct contact with participants, capturing their firsthand personal experiences, opinions, attitudes, and perceptions. 

Interviews can be structured, adhering to a predefined set of questions, or relatively unstructured, allowing for fluid, conversational digressions. Nevertheless, even in unstructured formats, researchers usually have specific topics they aim to cover. 

We host interviews in-person at our facilities or, when required, remotely.

When to conduct In-depth Interviews

In-depth interviews are worth conducting in many different situations:

  • Before designing to gather data for creating Personas, Journey Maps, and other essential tools.
  • When seeking user insights regarding websites, applications, products, or processes.
  • To comprehend user priorities and gather improvement ideas.
  • To enhance contextual research with user feedback.
  • After usability testing to collect responses and perceptions regarding observed behaviors.

Imagine you're contemplating the launch of a meditation app.
Before taking the plunge, you'd want to dig deep into the reasons behind people's choice to meditate. Is it for stress relief, improved focus, or emotional well-being? You'd also be curious about when they typically meditate.

You're not looking for simple yes/no responses, but rather a profound understanding of meditation's context. You believe this approach is pivotal in crafting an app that truly understands its users, one that caters to the diverse motivations behind meditation and the most convenient times for them.

In this scenario, in-depth interviews are ideal as they give you enough time and attention to detail to gain comprehensive insights into users' motivations and meditation practices, which is essential for crafting a meditation app that truly resonates with their needs.

What it is like to run in-depth interviews with TeaCup Lab?

When we work with you:

  • We'll connect with your team to understand your product and your objectives.
  • Design the study according to your key questions
  • Recruit the right participants and ensure they're compensated.
  • We can conduct the test in our lab or online.
  • If you want to watch in real-time, we have both a streaming option and an observation room.
  • If language is a barrier, we'll provide an interpreter.
  • We'll analyze what we find and give you a comprehensive overview of your target user's needs You'll also receive video recordings of the sessions.
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Learn more about In-depth Interviews

Discovery and research: what else can we do?

We understand the importance of user research in building successful products.
By mastering multiple research techniques, we guide you answering key strategic questions: Who are my target users and what do they need? What are my users' expectations from the product? How can we best fulfill these user requirements? What should I improve of my product and how?

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TeaCup Lab is a user experience consultancy agency founded in Madrid in 2016. We specialize in User Research & User testing for global brands.
Copyright 2019-2023 TeaCup Consulting SL

Contact us

TeaCup Lab 
Calle Jaén 2, 1ºG
28020, Madrid, Spain
+34 910 59 21 36