USER RESEARCH TECHNIQUES
Customer Experience mapping
What they are
It’s a visualization of a complete experience that a person goes through to reach an objective, regardless of whether it’s a specific business or service.
It contains a detailed description of all the steps including needs, problems, moods and points of contact with the service.
When to use them
It’s used to obtain an overview of a user’s experience within a product or service and identify those aspects that are susceptible to improvement.
Our services include
- Collect and analyze information
- Create and present an experience map of your clients
Customer Experience Map
Timescales depend on the unique characteristics of each project and the information previously available.