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It’s a visualization of a complete experience that a person goes through to reach an objective, regardless of whether it’s a specific business or service.
It contains a detailed description of all the steps including needs, problems, moods and points of contact with the service.
It’s used to obtain an overview of a user’s experience within a product or service and identify those aspects that are susceptible to improvement.
Customer Experience Map
Timescales depend on the unique characteristics of each project and the information previously available.
TeaCup Lab is a user experience consultancy founded in Madrid in 2016. We specialize in User Research, User testing and Design Sprints for global brands.
Copyright 2019 TeaCup Consulting SL
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