TeaCup Lab Logo

Global User Research

Understand the specific needs of each of your target markets
We research your users where they actually are, in their language and in their context, with our own multicultural team or with local trusted partners.
Plan an international study
500+
GLOBAL PROJECTS DELIVERED
20+
COUNTRIES
200+
CLIENTS 
WHY GLOBAL USER RESEARCH MATTERS

What works in your home market won't necessarily work abroad

What people expect, what they need, who they trust, or what is considered standard differs in every society. By conducting global research, you will be able to find answers to critical questions for your business and de-risk your international expansion.
  • Can my product meet the needs of people in a specific market?
  • How do local expectations and habits differ from those of my home market?
  • What local alternatives are available?
  • Is my value proposition communicated effectively?
HOW WE RESEARCH GLOBALLY

Two ways to reach any market, often combined

In-house, with our multicultural team

Our researchers come from diverse countries and cultures and conduct studies directly in several languages.
You get one team, one methodology, and one quality standard across every market in scope.

  • Local recruitment and remote or in-person fieldwork
  • Native or fluent moderation in multiple languages
  • One senior researcher owns the study end-to-end
With our trusted partners

For markets where local presence, language, or cultural proximity matters most, we activate a trusted network of partners we have worked with for years and keep study design and reporting in-house.

  • Cultural interpretation from people who live there
  • Partners work to our protocols and quality checks
  • We deliver country reports or integrate everything into a single set of findings
Either way, one methodology, one point of contact, same Teacup quality, no matter how many countries are involved.

Your full-service research partner

We transform your questions into verified answers. We handle all the operational and logistical details of your global research, allowing your team to focus entirely on insights.

Easy participant recruiting
We find the right participants for each study, from consumers to B2B professionals.
Personalized research
We work closely with our clients, providing a personalized and flexible service.
Live multi-language streaming
Observe sessions in real-time, from anywhere and in any language.
Contact us

How we help companies build better products

Strategic Discovery

We find out what's actually worth building and understand your users before you build, not after.
How we gather strategic insights

UX Testing & Tracking

We give you clear, fast answers on what's working and how to improve your product. Once, or by tracking your users' experience over time.
How we test and track UX
Facing a complex
research challenge?
The answers you are looking for are just one click away.
Let's talk about your project

Our Projects

We've completed more than 500 projects across more than 20 countries for more than 200 companies. Our user research has contributed to the satisfaction of millions of customers.
Travel - 2025
Multi-Market Flight Booking Experience Benchmark for Volotea
UX research agency TeaCup Lab partnered with Volotea to benchmark its digital booking experience against five major competitors for the third consecutive year.
Read case study
SOCIAL MEDIA PLATFORM
Social Media - 2023
Mitigating Generative AI Risks and Misinformation During German Elections
What are the key risks that GenAI users perceive around the upcoming election? We conducted foundational research to understand how users interpret and respond to AI-generated content on major social media platforms ahead of the upcoming elections in Germany.
HEALTHCARE COMPANY
Healthcare - 2021
Simplifying Daily Diabetes Management for Digital Health Users in Italy
Our qualitative user research in Italy assessed how individuals interact with a continuous glucose monitoring (CGM) app. We examined onboarding workflows, feature prioritization, and in-app communication to make daily diabetes management seamless and empowering for users.

Automotive - 2018
Multi-Market Digital UX Audit for SEAT
SEAT partnered with TeaCup Lab to examine its consumer websites across Spain, Germany, and the United Kingdom, aiming to identify improvements that could significantly impact its users’ experience.
Read case study
What's brewing
Stay curious. Stay informed.
Stay current on UX research by subscribing to our monthly newsletter.
Sign up, and you'll receive exclusive access to industry news, expert tips, and upcoming events you won't want to miss.
Subscribe to our newsletter
TeaCup Lab Logo
TeaCup Lab is a UX research agency founded in 2016 and based in Madrid, Spain. We plan and run user research for international brands, covering strategic discovery, usability testing, UX tracking and competitive benchmarks.
© 2016-2026 TeaCup Consulting SL. All rights reserved.

Contact us

TeaCup Lab 
Calle Jaén 2, 1ºG
28020, Madrid, Spain
+34 910 59 21 36
hola@teacuplab.com