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UX Benchmarks Based on User Needs

We don't compare feature lists; we measure how well your product meets users' actual needs
A user-centric framework that clearly identifies your weaknesses in each market you operate in and indicates which moves pay off first.
Benchmark your product
What makes our benchmarks different

A benchmark that copies competitors can only make you average

You cannot innovate or build a real advantage by adding every feature your competitors have: many may be irrelevant to your users. The TeaCup needs-based benchmarks first research what matters to the people you serve, then turn those needs into measurable criteria, and assess how well you and your competitors meet them.

Run a needs-based benchmark if:

  • You are about to invest in a redesign and want to understand what is actually worth building.
  • You have too many features on your roadmap and need to prioritize.
  • Your sector is crowded, and you want to uncover real opportunities for innovation.
OUR METHODOLOGY

How we run needs-based benchmarks

Research what really matters

We find out what matters to your users and what their goals and expectations are along the way.

Turn needs into measurable criteria
Each need becomes one or more measurable guidelines, weighted by how much it matters.
Assess you and the market
We evaluate you and your competitors against the guidelines for each relevant market.
Ranking and best practices
We deliver a competitive ranking, a catalog of features that address the needs of your users, and a clear view of the gaps neither you nor your competitors are filling.
Because the framework remains stable, the benchmark can be re-run after each release to see whether you are closing gaps or losing ground.

Do research wherever your users are

Thanks to our multicultural team, an extensive network of partners, and years of experience running research for Fortune 500 companies, we execute and manage complex UX research studies on a global scale, from multi-market benchmarks to fieldwork in Kenya and Ethiopia.

500+
GLOBAL PROJECTS DELIVERED
20+
COUNTRIES
200+
CLIENTS 
Discover our global UX research capabilities

Your full-service research partner

We transform your questions into verified answers. We handle all the operational and logistical details of your global research, allowing your team to focus entirely on insights.

Easy participant recruiting
We find the right participants for each study, from consumers to B2B professionals.
Personalized research
We work closely with our clients, providing a personalized and flexible service.
Live multi-language streaming
Observe sessions in real-time, from anywhere and in any language.
Contact us

In-person and remote, whichever fits

We adapt to the requirements of your project: moderated remote sessions with participants anywhere, or in-person evaluations in our state-of-the-art facilities in Madrid, with an observation room where your team can watch sessions live.
Discover our UX research lab

How we help companies build better products

Strategic Discovery

We find out what's actually worth building, and understand your users before you build, not after.
How we do strategic discovery

UX testing & tracking

We give you clear, fast answers on what's working and how to improve your product. Once, or by tracking your users' experience over time.
How we test and track UX

Our Projects

We've completed more than 500 projects across more than 20 countries for more than 200 companies. Our user research has contributed to the satisfaction of millions of customers.
Travel - 2025
Multi-Market Flight Booking Experience Benchmark for Volotea
UX research agency TeaCup Lab partnered with Volotea to benchmark its digital booking experience against five major competitors for the third consecutive year.
Read case study
SOCIAL MEDIA PLATFORM
Social Media - 2023
Mitigating Generative AI Risks and Misinformation During German Elections
What are the key risks that GenAI users perceive around the upcoming election? We conducted foundational research to understand how users interpret and respond to AI-generated content on major social media platforms ahead of the upcoming elections in Germany.
HEALTHCARE COMPANY
Healthcare - 2021
Simplifying Daily Diabetes Management for Digital Health Users in Italy
Our qualitative user research in Italy assessed how individuals interact with a continuous glucose monitoring (CGM) app. We examined onboarding workflows, feature prioritization, and in-app communication to make daily diabetes management seamless and empowering for users.

Automotive - 2018
Multi-Market Digital UX Audit for SEAT
SEAT partnered with TeaCup Lab to examine its consumer websites across Spain, Germany, and the United Kingdom, aiming to identify improvements that could significantly impact its users’ experience.
Read case study
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TeaCup Lab Logo
TeaCup Lab is a UX research agency founded in 2016 and based in Madrid, Spain. We plan and run user research for international brands, covering strategic discovery, usability testing, UX tracking and competitive benchmarks.
© 2016-2026 TeaCup Consulting SL. All rights reserved.

Contact us

TeaCup Lab 
Calle Jaén 2, 1ºG
28020, Madrid, Spain
+34 910 59 21 36
hola@teacuplab.com